{"id":3272,"date":"2026-02-06T00:00:28","date_gmt":"2026-02-05T17:00:28","guid":{"rendered":"https:\/\/technest.com.vn\/?p=3272"},"modified":"2026-02-09T09:02:12","modified_gmt":"2026-02-09T02:02:12","slug":"phan-mem-crm","status":"publish","type":"post","link":"https:\/\/technest.com.vn\/vi\/phan-mem-crm\/","title":{"rendered":"Ph\u1ea7n m\u1ec1m CRM l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m, l\u1ee3i \u00edch, t\u00ednh n\u0103ng"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong k\u1ef7 nguy\u00ean s\u1ed1 2026, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 &#8220;d\u1ea7u m\u1ecf&#8221; c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, n\u1ebfu kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 khai th\u00e1c v\u00e0 x\u1eed l\u00fd, d\u1eef li\u1ec7u ch\u1ec9 l\u00e0 nh\u1eefng con s\u1ed1 v\u00f4 h\u1ed3n. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac <\/span><a title=\"ph\u1ea7n m\u1ec1m CRM\" href=\"https:\/\/technest.com.vn\/vi\/phan-mem-crm\/\"><b>ph\u1ea7n m\u1ec1m CRM<\/b><\/a><span style=\"font-weight: 400;\"> tr\u1edf th\u00e0nh &#8220;v\u0169 kh\u00ed&#8221; chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 qu\u1ea3n l\u00fd th\u00f4ng tin m\u00e0 c\u00f2n th\u1ea5u hi\u1ec3u v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><span style=\"font-weight: 400;\">B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n t\u1eeb kh\u00e1i ni\u1ec7m, l\u1ee3i \u00edch \u0111\u1ebfn quy tr\u00ecnh tri\u1ec3n khai chi ti\u1ebft m\u1ed9t h\u1ec7 th\u1ed1ng CRM hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n<h2><b>Ph\u1ea7n m\u1ec1m CRM l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 s\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng ngh\u1ec7 trong qu\u1ea3n tr\u1ecb, tr\u01b0\u1edbc ti\u00ean ch\u00fang ta c\u1ea7n l\u00e0m r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y. CRM kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t kho l\u01b0u tr\u1eef s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, m\u00e0 l\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i h\u1ed7 tr\u1ee3 to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<figure id=\"attachment_3273\" aria-describedby=\"caption-attachment-3273\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3273 size-full\" title=\"Ph\u1ea7n m\u1ec1m CRM l\u00e0 g\u00ec?\" src=\"https:\/\/technest.com.vn\/wp-content\/uploads\/2026\/01\/phan-mem-crm-1.png\" alt=\"Ph\u1ea7n m\u1ec1m CRM l\u00e0 g\u00ec?\" width=\"600\" height=\"400\" srcset=\"https:\/\/technest.com.vn\/wp-content\/uploads\/2026\/01\/phan-mem-crm-1.png 600w, https:\/\/technest.com.vn\/wp-content\/uploads\/2026\/01\/phan-mem-crm-1-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-3273\" class=\"wp-caption-text\">Ph\u1ea7n m\u1ec1m CRM l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<h3><b>Kh\u00e1i ni\u1ec7m CRM<\/b><\/h3>\n<p><b>CRM<\/b><span style=\"font-weight: 400;\"> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a <\/span><i><span style=\"font-weight: 400;\">Customer Relationship Management<\/span><\/i><span style=\"font-weight: 400;\"> (Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng). \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u00e0 gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a ph\u1ea7n m\u1ec1m CRM l\u00e0 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 kinh doanh, h\u1ed7 tr\u1ee3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1.<\/span><\/p>\n<h3><b>Ai s\u1eed d\u1ee5ng CRM trong c\u00f4ng ty?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng n\u00e0y kh\u00f4ng d\u00e0nh ri\u00eang cho b\u1ea5t k\u1ef3 c\u00e1 nh\u00e2n n\u00e0o m\u00e0 l\u00e0 s\u1ef1 k\u1ebft n\u1ed1i li\u00ean ph\u00f2ng ban:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ed9i ng\u0169 Sales:<\/b><span style=\"font-weight: 400;\"> Theo d\u00f5i quy tr\u00ecnh t\u1eeb khi kh\u00e1ch h\u00e0ng l\u00e0 &#8220;lead&#8221; cho \u0111\u1ebfn l\u00fac ch\u1ed1t h\u1ee3p \u0111\u1ed3ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ed9i ng\u0169 Marketing:<\/b><span style=\"font-weight: 400;\"> Ph\u00e2n t\u00edch h\u00e0nh vi \u0111\u1ec3 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u1ed9 ph\u1eadn Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (CSKH):<\/b><span style=\"font-weight: 400;\"> Ti\u1ebfp nh\u1eadn khi\u1ebfu n\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 c\u1ed1 d\u1ef1a tr\u00ean l\u1ecbch s\u1eed giao d\u1ecbch s\u1eb5n c\u00f3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nh\u00e0 qu\u1ea3n l\u00fd\/CEO:<\/b><span style=\"font-weight: 400;\"> Theo d\u00f5i b\u00e1o c\u00e1o tr\u1ef1c quan \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c.<\/span><\/li>\n<\/ul>\n<h2><b>L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c \u00e1p d\u1ee5ng <\/span><b>ph\u1ea7n m\u1ec1m CRM<\/b><span style=\"font-weight: 400;\"> mang l\u1ea1i nh\u1eefng thay \u0111\u1ed5i mang t\u00ednh \u0111\u1ed9t ph\u00e1 trong c\u00e1ch v\u1eadn h\u00e0nh. Thay v\u00ec qu\u1ea3n l\u00fd r\u1eddi r\u1ea1c qua Excel hay s\u1ed5 tay, doanh nghi\u1ec7p s\u1ebd s\u1edf h\u1eefu m\u1ed9t &#8220;b\u1ed9 n\u00e3o&#8221; trung t\u00e2m h\u1ed9i t\u1ee5 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c l\u1ee3i \u00edch sau:<\/span><\/p>\n<figure id=\"attachment_3274\" aria-describedby=\"caption-attachment-3274\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3274 size-full\" title=\"L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM\" src=\"https:\/\/technest.com.vn\/wp-content\/uploads\/2026\/01\/phan-mem-crm-2.png\" alt=\"L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM\" width=\"600\" height=\"400\" srcset=\"https:\/\/technest.com.vn\/wp-content\/uploads\/2026\/01\/phan-mem-crm-2.png 600w, https:\/\/technest.com.vn\/wp-content\/uploads\/2026\/01\/phan-mem-crm-2-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-3274\" class=\"wp-caption-text\">L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM<\/figcaption><\/figure>\n<ul>\n<li><b>Qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng: <\/b><span style=\"font-weight: 400;\">M\u1ecdi d\u1eef li\u1ec7u t\u1eeb h\u1ecd t\u00ean, email, l\u1ecbch s\u1eed mua h\u00e0ng \u0111\u1ebfn nh\u1eefng ghi ch\u00fa nh\u1ecf v\u1ec1 s\u1edf th\u00edch \u0111\u1ec1u \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef t\u1eadp trung. \u0110i\u1ec1u n\u00e0y gi\u00fap lo\u1ea1i b\u1ecf t\u00ecnh tr\u1ea1ng d\u1eef li\u1ec7u b\u1ecb ph\u00e2n t\u00e1n \u1edf nhi\u1ec1u m\u00e1y t\u00ednh c\u00e1 nh\u00e2n ho\u1eb7c b\u1ecb m\u1ea5t khi nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c.<\/span><\/li>\n<li><b>T\u0103ng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng: <\/b><span style=\"font-weight: 400;\">CRM gi\u00fap doanh nghi\u1ec7p hi\u1ec7n di\u1ec7n \u0111\u00fang l\u00fac kh\u00e1ch h\u00e0ng c\u1ea7n. Th\u00f4ng qua vi\u1ec7c t\u00edch h\u1ee3p \u0111a k\u00eanh (Facebook, Zalo, Email, T\u1ed5ng \u0111\u00e0i), b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i kh\u00e1ch ngay l\u1eadp t\u1ee9c tr\u00ean m\u1ed9t giao di\u1ec7n duy nh\u1ea5t, t\u1ea1o c\u1ea3m gi\u00e1c chuy\u00ean nghi\u1ec7p v\u00e0 t\u1eadn t\u00e2m.<\/span><\/li>\n<li><b>C\u1ea3i thi\u1ec7n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng: <\/b><span style=\"font-weight: 400;\">Khi kh\u00e1ch h\u00e0ng g\u1ecdi \u0111\u1ebfn, nh\u00e2n vi\u00ean CSKH c\u00f3 th\u1ec3 bi\u1ebft ngay h\u1ecd l\u00e0 ai, \u0111\u00e3 mua g\u00ec v\u00e0 g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec trong qu\u00e1 kh\u1ee9. S\u1ef1 th\u1ea5u hi\u1ec3u n\u00e0y gi\u00fap quy tr\u00ecnh h\u1ed7 tr\u1ee3 tr\u1edf n\u00ean nhanh ch\u00f3ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n bao gi\u1edd h\u1ebft.<\/span><\/li>\n<li><b>T\u1ed1i \u01b0u quy tr\u00ecnh b\u00e1n h\u00e0ng: <\/b><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c b\u01b0\u1edbc t\u1eeb g\u1eedi b\u00e1o gi\u00e1, nh\u1eafc l\u1ecbch h\u1eb9n \u0111\u1ebfn theo d\u00f5i pipeline (ph\u1ec5u b\u00e1n h\u00e0ng). Nh\u00e2n vi\u00ean kinh doanh kh\u00f4ng c\u00f2n b\u1ecf s\u00f3t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng giao d\u1ecbch c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao.<\/span><\/li>\n<li><b>Ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o: <\/b><span style=\"font-weight: 400;\">Thay v\u00ec m\u1ea5t h\u00e0ng gi\u1edd \u0111\u1ec3 t\u1ed5ng h\u1ee3p s\u1ed1 li\u1ec7u, ph\u1ea7n m\u1ec1m CRM cung c\u1ea5p c\u00e1c bi\u1ec3u \u0111\u1ed3 b\u00e1o c\u00e1o doanh thu, hi\u1ec7u su\u1ea5t nh\u00e2n vi\u00ean v\u00e0 t\u1ef7 l\u1ec7 ROI theo th\u1eddi gian th\u1ef1c ch\u1ec9 v\u1edbi v\u00e0i c\u00fa click chu\u1ed9t.<\/span><\/li>\n<li><b>X\u00e2y d\u1ef1ng quan h\u1ec7 l\u00e2u d\u00e0i: <\/b><span style=\"font-weight: 400;\">CRM gi\u00fap b\u1ea1n &#8220;nu\u00f4i d\u01b0\u1ee1ng&#8221; kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch t\u1ef1 \u0111\u1ed9ng nh\u01b0 ch\u00fac m\u1eebng sinh nh\u1eadt, g\u1eedi \u01b0u \u0111\u00e3i cho kh\u00e1ch h\u00e0ng c\u0169, gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 quay l\u1ea1i mua h\u00e0ng.<\/span><\/li>\n<li><b>K\u1ebft n\u1ed1i \u0111\u1ed9i ng\u0169: <\/b><span style=\"font-weight: 400;\">Th\u00f4ng tin \u0111\u01b0\u1ee3c chia s\u1ebb th\u00f4ng su\u1ed1t gi\u1eefa c\u00e1c ph\u00f2ng ban. Marketing bi\u1ebft Sales \u0111ang ch\u0103m s\u00f3c kh\u00e1ch n\u00e0o, Sales bi\u1ebft Marketing mang v\u1ec1 bao nhi\u00eau kh\u00e1ch ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean m\u1ed9t b\u1ed9 m\u00e1y v\u1eadn h\u00e0nh th\u1ed1ng nh\u1ea5t.<\/span><\/li>\n<li><b>Ki\u1ec3m tra d\u1eef li\u1ec7u kh\u00f4ng ch\u00ednh x\u00e1c: <\/b><span style=\"font-weight: 400;\">C\u00e1c h\u1ec7 th\u1ed1ng hi\u1ec7n \u0111\u1ea1i c\u00f3 t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng l\u1ecdc d\u1eef li\u1ec7u tr\u00f9ng l\u1eb7p ho\u1eb7c c\u1ea3nh b\u00e1o c\u00e1c th\u00f4ng tin sai l\u1ec7ch (sai \u0111\u1ecbnh d\u1ea1ng email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i), \u0111\u1ea3m b\u1ea3o &#8220;ngu\u1ed3n nhi\u00ean li\u1ec7u&#8221; d\u1eef li\u1ec7u lu\u00f4n s\u1ea1ch v\u00e0 ch\u00ednh x\u00e1c.<\/span><\/li>\n<\/ul>\n<h2><b>Khi n\u00e0o doanh nghi\u1ec7p n\u00ean tri\u1ec3n khai CRM?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nhi\u1ec1u doanh nghi\u1ec7p t\u1ef1 h\u1ecfi: &#8220;Li\u1ec7u ch\u00fang t\u00f4i c\u00f3 qu\u00e1 nh\u1ecf \u0111\u1ec3 d\u00f9ng CRM?&#8221;. Th\u1ef1c t\u1ebf, quy m\u00f4 kh\u00f4ng quan tr\u1ecdng b\u1eb1ng nhu c\u1ea7u qu\u1ea3n l\u00fd. B\u1ea1n n\u00ean tri\u1ec3n khai ngay n\u1ebfu g\u1eb7p c\u00e1c d\u1ea5u hi\u1ec7u sau:<\/span><\/p>\n<figure id=\"attachment_3275\" aria-describedby=\"caption-attachment-3275\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3275 size-full\" title=\"Khi n\u00e0o doanh nghi\u1ec7p n\u00ean tri\u1ec3n khai CRM?\" src=\"https:\/\/technest.com.vn\/wp-content\/uploads\/2026\/01\/phan-mem-crm-3.png\" alt=\"Khi n\u00e0o doanh nghi\u1ec7p n\u00ean tri\u1ec3n khai CRM?\" width=\"600\" height=\"400\" srcset=\"https:\/\/technest.com.vn\/wp-content\/uploads\/2026\/01\/phan-mem-crm-3.png 600w, https:\/\/technest.com.vn\/wp-content\/uploads\/2026\/01\/phan-mem-crm-3-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-3275\" class=\"wp-caption-text\">Khi n\u00e0o doanh nghi\u1ec7p n\u00ean tri\u1ec3n khai CRM?<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng b\u1ecb th\u1ea5t l\u1ea1c ho\u1eb7c n\u1eb1m r\u1ea3i r\u00e1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u00e2n vi\u00ean kinh doanh th\u01b0\u1eddng xuy\u00ean qu\u00ean ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi qu\u00e1 cao trong khi kh\u00e1ch h\u00e0ng c\u0169 r\u1eddi b\u1ecf nhanh ch\u00f3ng.<\/span><\/li>\n<\/ul>\n<h2><b>T\u00ednh n\u0103ng c\u1ea7n c\u00f3 c\u1ee7a ph\u1ea7n m\u1ec1m CRM<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0, m\u1ed9t h\u1ec7 th\u1ed1ng CRM ti\u00eau chu\u1ea9n trong n\u0103m 2026 c\u1ea7n \u0111\u00e1p \u1ee9ng c\u00e1c t\u00ednh n\u0103ng n\u00f2ng c\u1ed1t sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd Lead (Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng):<\/b><span style=\"font-weight: 400;\"> Thu th\u1eadp v\u00e0 ph\u00e2n lo\u1ea1i ngu\u1ed3n kh\u00e1ch t\u1eeb nhi\u1ec1u k\u00eanh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd Pipeline:<\/b><span style=\"font-weight: 400;\"> Hi\u1ec3n th\u1ecb tr\u1ef1c quan c\u00e1c giai \u0111o\u1ea1n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng v\u1ee5.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ef1 \u0111\u1ed9ng h\u00f3a (Automation):<\/b><span style=\"font-weight: 400;\"> T\u1ef1 \u0111\u1ed9ng g\u1eedi email, SMS theo k\u1ecbch b\u1ea3n c\u00f3 s\u1eb5n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00edch h\u1ee3p \u0111a n\u1ec1n t\u1ea3ng:<\/b><span style=\"font-weight: 400;\"> K\u1ebft n\u1ed1i d\u1ec5 d\u00e0ng v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Zalo, Facebook, VoIP, Website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile App:<\/b><span style=\"font-weight: 400;\"> H\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c m\u1ecdi l\u00fac m\u1ecdi n\u01a1i tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.<\/span><\/li>\n<\/ul>\n<h2><b>Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn CRM ph\u00f9 h\u1ee3p<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng c\u00f3 h\u00e0ng tr\u0103m gi\u1ea3i ph\u00e1p, nh\u01b0ng kh\u00f4ng ph\u1ea3i c\u00e1i n\u00e0o c\u0169ng &#8220;kh\u1edbp&#8221; v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. H\u00e3y c\u00e2n nh\u1eafc c\u00e1c ti\u00eau ch\u00ed sau \u0111\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn s\u00e1ng su\u1ed1t:<\/span><\/p>\n<figure id=\"attachment_3276\" aria-describedby=\"caption-attachment-3276\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3276 size-full\" title=\"Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn CRM ph\u00f9 h\u1ee3p\" src=\"https:\/\/technest.com.vn\/wp-content\/uploads\/2026\/01\/phan-mem-crm-4.png\" alt=\"Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn CRM ph\u00f9 h\u1ee3p\" width=\"600\" height=\"400\" srcset=\"https:\/\/technest.com.vn\/wp-content\/uploads\/2026\/01\/phan-mem-crm-4.png 600w, https:\/\/technest.com.vn\/wp-content\/uploads\/2026\/01\/phan-mem-crm-4-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-3276\" class=\"wp-caption-text\">Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn CRM ph\u00f9 h\u1ee3p<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ednh n\u0103ng ph\u00f9 h\u1ee3p nhu c\u1ea7u: <\/b><span style=\"font-weight: 400;\">\u0110\u1eebng ch\u1ecdn ph\u1ea7n m\u1ec1m qu\u00e1 nhi\u1ec1u t\u00ednh n\u0103ng th\u1eeba th\u00e3i. H\u00e3y \u01b0u ti\u00ean nh\u1eefng c\u00f4ng c\u1ee5 gi\u1ea3i quy\u1ebft \u0111\u00fang n\u1ed7i \u0111au hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n, v\u00ed d\u1ee5: n\u1ebfu b\u1ea1n m\u1ea1nh v\u1ec1 d\u1ecbch v\u1ee5, h\u00e3y ch\u1ecdn CRM c\u00f3 module CSKH m\u1ea1nh m\u1ebd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p ng\u00e2n s\u00e1ch: <\/b><span style=\"font-weight: 400;\">C\u1ea7n t\u00ednh to\u00e1n <strong><a title=\"t\u1ed5ng chi ph\u00ed s\u1edf h\u1eefu (TCO)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Total_cost_of_ownership\" target=\"_blank\" rel=\"nofollow noopener\">t\u1ed5ng chi ph\u00ed s\u1edf h\u1eefu (TCO)<\/a><\/strong>, bao g\u1ed3m ph\u00ed b\u1ea3n quy\u1ec1n h\u00e0ng th\u00e1ng, ph\u00ed tri\u1ec3n khai, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00ed n\u00e2ng c\u1ea5p trong t\u01b0\u01a1ng lai.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh v\u00e0 m\u1edf r\u1ed9ng: <\/b><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p s\u1ebd l\u1edbn m\u1ea1nh theo th\u1eddi gian. Ph\u1ea7n m\u1ec1m CRM ph\u1ea3i cho ph\u00e9p th\u00eam b\u1edbt c\u00e1c tr\u01b0\u1eddng d\u1eef li\u1ec7u ho\u1eb7c n\u00e2ng c\u1ea5p l\u00ean g\u00f3i cao h\u01a1n khi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u0103ng v\u1ecdt.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u1ec5 d\u00f9ng v\u00e0 ti\u1ec7n l\u1ee3i: <\/b><span style=\"font-weight: 400;\">N\u1ebfu giao di\u1ec7n qu\u00e1 ph\u1ee9c t\u1ea1p, nh\u00e2n vi\u00ean s\u1ebd ng\u1ea1i s\u1eed d\u1ee5ng. M\u1ed9t h\u1ec7 th\u1ed1ng t\u1ed1t l\u00e0 h\u1ec7 th\u1ed1ng m\u00e0 b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 l\u00e0m quen v\u00e0 thao t\u00e1c th\u00e0nh th\u1ea1o sau 1-2 bu\u1ed5i \u0111\u00e0o t\u1ea1o.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u1ea3o m\u1eadt d\u1eef li\u1ec7u: <\/b><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng l\u00e0 t\u00e0i s\u1ea3n l\u1edbn nh\u1ea5t. H\u00e3y \u0111\u1ea3m b\u1ea3o nh\u00e0 cung c\u1ea5p c\u00f3 c\u00e1c ch\u1ee9ng ch\u1ec9 b\u1ea3o m\u1eadt qu\u1ed1c t\u1ebf, c\u01a1 ch\u1ebf ph\u00e2n quy\u1ec1n ch\u1eb7t ch\u1ebd v\u00e0 sao l\u01b0u d\u1eef li\u1ec7u th\u01b0\u1eddng xuy\u00ean.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng: <\/b><span style=\"font-weight: 400;\">S\u1ef1 c\u1ed1 k\u1ef9 thu\u1eadt l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. M\u1ed9t nh\u00e0 cung c\u1ea5p c\u00f3 \u0111\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3 t\u1ea1i Vi\u1ec7t Nam, ph\u1ea3n h\u1ed3i nhanh 24\/7 s\u1ebd gi\u00fap quy tr\u00ecnh kinh doanh c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n.<\/span><\/li>\n<\/ul>\n<h2><b>Ph\u00e2n bi\u1ec7t CRM v\u00e0 ERP<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng nh\u1ea7m l\u1eabn gi\u1eefa hai h\u1ec7 th\u1ed1ng n\u00e0y. Tuy nhi\u00ean, ch\u00fang c\u00f3 m\u1ee5c ti\u00eau kh\u00e1c nhau r\u00f5 r\u1ec7t:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CRM (Customer Relationship Management):<\/b><span style=\"font-weight: 400;\"> T\u1eadp trung v\u00e0o &#8220;\u0111\u1ea7u ra&#8221; \u2013 t\u1ee9c l\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 doanh thu. M\u1ee5c ti\u00eau l\u00e0 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ERP (Enterprise Resource Planning):<\/b><span style=\"font-weight: 400;\"> T\u1eadp trung v\u00e0o &#8220;n\u1ed9i t\u1ea1i&#8221; \u2013 bao g\u1ed3m k\u1ebf to\u00e1n, nh\u00e2n s\u1ef1, s\u1ea3n xu\u1ea5t, kho b\u00e3i. M\u1ee5c ti\u00eau l\u00e0 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<h2><b>So s\u00e1nh CRM Online v\u00e0 Offline<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c tri\u1ec3n khai c\u0169ng \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn t\u00ednh linh ho\u1ea1t c\u1ee7a doanh nghi\u1ec7p:<\/span><br \/>\n<!-- Responsive styled table --><\/p>\n<div style=\"overflow-x: auto;\">\n<table style=\"border-collapse: collapse; width: 100%; font-family: Arial, Helvetica, sans-serif; font-size: 15px; min-width: 720px;\" border=\"1\" cellspacing=\"0\" cellpadding=\"10\">\n<thead style=\"background-color: #f2f2f2;\">\n<tr>\n<th style=\"text-align: center;\"><b>Criteria<\/b><\/th>\n<th style=\"text-align: center;\"><b>CRM Online (Cloud)<\/b><\/th>\n<th style=\"text-align: center;\"><b>CRM Offline (On-premise)<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background-color: #ffffff;\">\n<td><b>Installation<\/b><\/td>\n<td>Access via browser or app<\/td>\n<td>Installed directly on the company server<\/td>\n<\/tr>\n<tr style=\"background-color: #fafafa;\">\n<td><b>Initial Cost<\/b><\/td>\n<td>Monthly\/annual subscription (Low initial cost)<\/td>\n<td>Server and infrastructure investment (High initial cost)<\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td><b>Maintenance<\/b><\/td>\n<td>Automatically updated by the provider<\/td>\n<td>Managed and maintained by the enterprise<\/td>\n<\/tr>\n<tr style=\"background-color: #fafafa;\">\n<td><b>Flexibility<\/b><\/td>\n<td>Work from anywhere with an internet connection<\/td>\n<td>Only accessible in-office or via VPN<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><b>C\u00e1c lo\u1ea1i h\u1ec7 th\u1ed1ng CRM ph\u1ed5 bi\u1ebfn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n nay, CRM \u0111\u01b0\u1ee3c chia th\u00e0nh 3 lo\u1ea1i ch\u00ednh t\u00f9y theo m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Operational CRM (V\u1eadn h\u00e0nh):<\/b><span style=\"font-weight: 400;\"> T\u1eadp trung t\u1ef1 \u0111\u1ed9ng h\u00f3a Sales, Marketing v\u00e0 Service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analytical CRM (Ph\u00e2n t\u00edch):<\/b><span style=\"font-weight: 400;\"> T\u1eadp trung \u0111\u00e0o s\u00e2u d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra xu h\u01b0\u1edbng h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collaborative CRM (T\u01b0\u01a1ng t\u00e1c):<\/b><span style=\"font-weight: 400;\"> T\u1eadp trung v\u00e0o vi\u1ec7c chia s\u1ebb th\u00f4ng tin kh\u00e1ch h\u00e0ng gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn trong v\u00e0 ngo\u00e0i c\u00f4ng ty.<\/span><\/li>\n<\/ol>\n<h3><b>Vai tr\u00f2 CRM v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Doanh nghi\u1ec7p B2B:<\/b><span style=\"font-weight: 400;\"> CRM gi\u00fap qu\u1ea3n l\u00fd c\u00e1c chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i h\u01a1i, ph\u1ee9c t\u1ea1p v\u00e0 duy tr\u00ec quan h\u1ec7 v\u1edbi nhi\u1ec1u \u0111\u1ea7u m\u1ed1i trong m\u1ed9t c\u00f4ng ty kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Doanh nghi\u1ec7p B2C:<\/b><span style=\"font-weight: 400;\"> T\u1eadp trung v\u00e0o vi\u1ec7c x\u1eed l\u00fd l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u kh\u00e1ch l\u1ebb, t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing \u0111\u1ec3 t\u0103ng t\u1ea7n su\u1ea5t mua h\u00e0ng.<\/span><\/li>\n<\/ul>\n<h3><b>Vai tr\u00f2 CRM trong chi\u1ebfn d\u1ecbch Marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">CRM l\u00e0 &#8220;m\u1ecf neo&#8221; cho c\u00e1c chi\u1ebfn d\u1ecbch Inbound Marketing. N\u00f3 gi\u00fap ph\u00e2n lo\u1ea1i ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng (Segmentation) \u0111\u1ec3 g\u1eedi \u0111i nh\u1eefng th\u00f4ng \u0111i\u1ec7p tr\u00fang \u0111\u00edch, thay v\u00ec spam email h\u00e0ng lo\u1ea1t.<\/span><\/p>\n<h2><b>\u1ee8ng d\u1ee5ng AI trong h\u1ec7 th\u1ed1ng CRM<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">N\u0103m 2026 ch\u1ee9ng ki\u1ebfn s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) t\u00edch h\u1ee3p s\u00e2u v\u00e0o CRM. AI kh\u00f4ng c\u00f2n l\u00e0 t\u00ednh n\u0103ng xa x\u1ec9 m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee3 l\u00fd \u0111\u1eafc l\u1ef1c:<\/span><\/p>\n<figure id=\"attachment_3277\" aria-describedby=\"caption-attachment-3277\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3277 size-full\" title=\"\u1ee8ng d\u1ee5ng AI trong h\u1ec7 th\u1ed1ng CRM\" src=\"https:\/\/technest.com.vn\/wp-content\/uploads\/2026\/01\/phan-mem-crm-5.png\" alt=\"\u1ee8ng d\u1ee5ng AI trong h\u1ec7 th\u1ed1ng CRM\" width=\"600\" height=\"400\" srcset=\"https:\/\/technest.com.vn\/wp-content\/uploads\/2026\/01\/phan-mem-crm-5.png 600w, https:\/\/technest.com.vn\/wp-content\/uploads\/2026\/01\/phan-mem-crm-5-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-3277\" class=\"wp-caption-text\">\u1ee8ng d\u1ee5ng AI trong h\u1ec7 th\u1ed1ng CRM<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u1ef1 b\u00e1o doanh s\u1ed1:<\/b><span style=\"font-weight: 400;\"> AI ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1ecbch s\u1eed \u0111\u1ec3 \u0111\u01b0a ra d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c v\u1ec1 doanh thu trong qu\u00fd t\u1edbi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ch\u1ea5m \u0111i\u1ec3m ti\u1ec1m n\u0103ng (Lead Scoring):<\/b><span style=\"font-weight: 400;\"> T\u1ef1 \u0111\u1ed9ng \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n cao nh\u1ea5t \u0111\u1ec3 nh\u00e2n vi\u00ean \u01b0u ti\u00ean ch\u0103m s\u00f3c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chatbot AI:<\/b><span style=\"font-weight: 400;\"> X\u1eed l\u00fd c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p c\u1ee7a kh\u00e1ch h\u00e0ng 24\/7 v\u1edbi ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean, ch\u1ec9 chuy\u1ec3n \u0111\u1ed5i cho nh\u00e2n vi\u00ean khi g\u1eb7p v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p.<\/span><\/li>\n<\/ul>\n<h2><b>C\u00e1c ph\u1ea7n m\u1ec1m CRM ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">T\u00f9y v\u00e0o quy m\u00f4 v\u00e0 ng\u00e2n s\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c c\u00e1i t\u00ean ti\u00eau bi\u1ec3u sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Salesforce:<\/b><span style=\"font-weight: 400;\"> &#8220;\u00d4ng vua&#8221; CRM th\u1ebf gi\u1edbi, ph\u00f9 h\u1ee3p cho t\u1eadp \u0111o\u00e0n l\u1edbn v\u1edbi kh\u1ea3 n\u0103ng t\u00f9y bi\u1ebfn v\u00f4 h\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>HubSpot:<\/b><span style=\"font-weight: 400;\"> Giao di\u1ec7n th\u00e2n thi\u1ec7n, m\u1ea1nh v\u1ec1 Marketing Automation, c\u00f3 b\u1ea3n mi\u1ec5n ph\u00ed r\u1ea5t t\u1ed1t cho Startup.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zoho CRM:<\/b><span style=\"font-weight: 400;\"> Gi\u1ea3i ph\u00e1p c\u00e2n b\u1eb1ng gi\u1eefa t\u00ednh n\u0103ng v\u00e0 gi\u00e1 c\u1ea3, ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>MISA AMIS CRM \/ Getfly \/ SlimCRM:<\/b><span style=\"font-weight: 400;\"> C\u00e1c gi\u1ea3i ph\u00e1p h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang theo quy tr\u00ecnh \u0111\u1eb7c th\u00f9 v\u00e0 ng\u00f4n ng\u1eef c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, h\u1ed7 tr\u1ee3 r\u1ea5t t\u1ed1t t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea7u t\u01b0 v\u00e0o <\/span><b>ph\u1ea7n m\u1ec1m CRM<\/b><span style=\"font-weight: 400;\"> kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kho\u1ea3n chi ph\u00ed, m\u00e0 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 cho t\u01b0\u01a1ng lai b\u1ec1n v\u1eefng. Gi\u1eefa m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, doanh nghi\u1ec7p n\u00e0o th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n, doanh nghi\u1ec7p \u0111\u00f3 s\u1ebd gi\u00e0nh chi\u1ebfn th\u1eafng.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong k\u1ef7 nguy\u00ean s\u1ed1 2026, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 &#8220;d\u1ea7u m\u1ecf&#8221; c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, n\u1ebfu kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 khai th\u00e1c v\u00e0 x\u1eed l\u00fd, d\u1eef li\u1ec7u ch\u1ec9 l\u00e0 nh\u1eefng con s\u1ed1 v\u00f4 h\u1ed3n. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac ph\u1ea7n m\u1ec1m CRM tr\u1edf th\u00e0nh &#8220;v\u0169 kh\u00ed&#8221; chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 qu\u1ea3n<\/p>\n","protected":false},"author":1,"featured_media":3280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/technest.com.vn\/vi\/wp-json\/wp\/v2\/posts\/3272"}],"collection":[{"href":"https:\/\/technest.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technest.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technest.com.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/technest.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=3272"}],"version-history":[{"count":3,"href":"https:\/\/technest.com.vn\/vi\/wp-json\/wp\/v2\/posts\/3272\/revisions"}],"predecessor-version":[{"id":3286,"href":"https:\/\/technest.com.vn\/vi\/wp-json\/wp\/v2\/posts\/3272\/revisions\/3286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/technest.com.vn\/vi\/wp-json\/wp\/v2\/media\/3280"}],"wp:attachment":[{"href":"https:\/\/technest.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=3272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technest.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=3272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technest.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=3272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}